Jeffrey Acevedo

I build products people love to use — and lead the strategies that get them there.

I'm a product leader and audience strategist working at the intersection of digital product, content, and growth. I've helped CNN pioneer news streaming, executed a data-driven approach that increased off-platform traffic to The Wall Street Journal, and led the mobile audience strategy and product roadmap for McKinsey's flagship Insights app.

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16years in product & growth
3global organizations led
2languages, EN / ES

Approach

What defines me as a product leader.

I build what didn't exist before.

From pioneering news streaming at CNN to architecting the first user-growth strategy for McKinsey's flagship app in years, my career is defined by creating new categories.

My metrics survive scrutiny.

I don't believe in vanity stats. I led the roadmap that drove the first real increase in new users for McKinsey Insights in three years — every KPI traces back to genuine user value.

I operate across the full stack.

Sixteen years at the intersection of product, content, and growth means I speak engineering, editorial, and executive fluently.

I deliver in hard environments.

Most product leaders win when the wind is at their back. I delivered growth while AI was shrinking audiences everywhere else.

I was early to practical AI.

Integrating AI-powered insight into the product is how you drive real impact — I focus on AI that enhances, rather than replaces, human judgment.

I bridge audience and execution.

I translate abstract audience needs into technical roadmaps that ship — and hold both sides accountable to the same outcome.

Track record

Professional experience.

2022–2026

McKinsey & Company

Product Lead, Mobile App

  • Led product roadmap for McKinsey's flagship Insights app, securing the first increase in new users in three years.
  • Optimized audience retention through AI-driven insights during a period of market-wide audience shrinkage.
  • Scaled digital products for global executive audiences, bridging technical delivery with business strategy.
2019–2022

The Wall Street Journal

Audience Engagement Editor

  • Integrated editorial judgment into global social strategy to enhance reach among high-value readers.
  • Spearheaded data-informed distribution tactics that prioritized high-impact journalistic content.
  • Collaborated with newsroom and product teams to refine native platform engagement metrics.
2014–2019

CNN

National Desk Editor, Digital News Producer & Writer

  • Pioneered the intersection of broadcast news and digital streaming platforms during key growth phases.
  • Engineered product solutions for cross-platform content delivery at scale.
  • Drove user acquisition via innovative content packaging for streaming audiences.

Selected results

Impact highlights.

Growth · McKinsey Insights

Driving new-user growth in a shrinking market

Cross-platform acquisition campaigns delivered the app's first new-user growth since 2022 — against industry-wide AI-driven audience decline.

Discovery · McKinsey Insights

Elevating App Store visibility & organic discovery

Data-led ASO strategy and recommendation algorithms increased organic discovery during peak periods of audience contraction.

Retention · McKinsey Insights

Reimagining engagement via smart notifications

A segmented push strategy boosted daily active users and long-term retention with hyper-relevant alerts aligned to reader behavior.

Going from journalism to product, I brought the same urgency and rigor to the roadmap. Whether it's CNN or McKinsey, I bridge the gap between audience needs and technical execution to build products that win.

— Jeffrey Acevedo